Real sites. Real results.

The problem

Sarah's studio had a beautiful 8-page website with every answer a visitor could need — class schedules, pricing, FAQs, instructor bios. But she was still fielding 3–4 phone calls every week from people asking questions already answered on the site. Each call took 10 minutes she didn't have.

With Spotlight

After installing Spotlight, Sarah's visitors started finding answers themselves. The most common query the first week: "do you offer evening classes" — landing them directly on the schedule page, exactly at the evening times section.

The problem

Axiom's documentation site had grown to 80+ pages over two years. New users were churning within the first week — not because the product was hard, but because they couldn't find the answers they needed fast enough. The search bar returned keyword matches that were often useless.

With Spotlight

Marcus added Spotlight to the docs site in 12 minutes. The first month, the most-asked AI query was "how do I backfill historical data" — a question the old search returned zero results for, despite three pages covering exactly that topic.

The problem

James builds websites for small businesses. His clients were happy with the designs, but they kept calling him — and him calling their clients — to answer questions already on the site. He needed a way to make every client site self-serve, without writing custom code for each one.

With Spotlight

James now includes Spotlight as a standard line item in every new project and retainer. One install per client, branded to match their site colors, and done. Clients see it as a premium feature.