✦AI is rewriting how people search - is your website ready?

Your customers are asking AI.
Are you in the answer?

Spotlight helps SMB teams monitor AI citations and add a site search widget that turns visits into answers.

▸Free plan available▸Results in 2 min▸Upgrade when you need more coverage

The invisible problem

Your competitors are in the answer. You're not.

●

ChatGPT

What's the best project management tool for engineering teams?

Great question! Here are the top tools engineering teams love:

✓Linear — built for engineering velocity
✓Asana — flexible and widely adopted
✓Monday.com — great for cross-functional visibility

[Your brand]— not mentioned

This is happening thousands of times a day. You have no idea.

How it works

From invisible to cited, in three steps.

Discover

We crawl your site and every AI prompt your customers are asking. You see exactly which questions you're missing.

Evaluate

Each intent gets scored: strong, weak, or missing. You know where you stand against every competitor AI mentions.

Fix

Get specific content recommendations. Publish them and watch your AI citation score climb.

intent-score.json

TierIntentScore

north_starHow does [Product] compare to competitors?

Missing

must_haveWhat's the pricing for [Product]?

Weak

must_haveHow do I get started with [Product]?

Strong

long_tailCan [Product] integrate with Slack?

Strong

long_tailIs [Product] SOC 2 compliant?

Weak

Phase 1 · Available now

Intent Scoring

Every intent your customers ask. Scored. Prioritized.

▸See every question buyers ask AI about your space
▸Each intent scored: Strong, Weak, or Missing
▸North Star intents flagged for immediate action

Phase 2 · Coming soon

Context Awareness

Know exactly which buyer stage you're losing.

▸Score intents by context: Beginner, Comparison, Decision
▸See which buyer stages your competitors dominate
▸Get targeted recommendations per stage

intent-context.json

How does [Product] compare to competitors?

Beginner

Comparison

Decision

AI Citation Share — Comparison Stage

Linear92% cited

Notion78% cited

[Your brand]you12% cited

citations-leaderboard.json

AI Citation Leaderboard

Last 30 days · project management space

#DomainCitationsShare

Linear.app

Asana.com

Monday.com

Notion.so

yoursite.comYou

Phase 3 · Coming soon

Competitor Intelligence

Find out who's winning and why — so you can take their spot.

▸See which domains AI cites most in your space
▸Track direct vs indirect competitor presence
▸Identify their content gaps you can fill first

✦Spotlight Widget

Give every page a better search experience.

Add Spotlight's widget with one script tag. Visitors can ask questions in plain language, jump to the right page, and get grounded answers from your site content.

One script tag to install

Natural language search

Grounded answers from your content

Explore the widget →Try the live demo

Ask your sitecmd+k

How do I set this up on Webflow?

Install answer

Add the Spotlight script in Project Settings → Custom Code → Footer Code, then publish your site.

Jumps to the install guide, keeps answers grounded, and helps visitors find the next step.