Your customers are asking AI.
Are you in the answer?
Crawl your site → Map buyer intents → See who AI cites instead → Get told why — and what to fix
The AI Visibility Gap
Your competitors are cited. You're not.
Great question! Here are the top tools engineering teams love:
- ✓Linear — built for engineering velocity
- ✓Asana — flexible and widely adopted
- ✓Monday.com — great for cross-functional visibility
This is happening thousands of times a day. You have no idea.
Here's why
AI doesn't guess. AI tools search the web in real time and cite specific pages in their answers. Those pages are the winning sources. Your buyers read those answers and trust those citations. Spotlight shows you which pages are winning — and how to become one.
Research Report № 042 — 2024/25
The Death of the Keyword.
Subject
LLM Information Retrieval Patterns
Core Hypothesis
Traditional SEO metrics (Volume, CPC, Difficulty) have reached a zero-correlation state with AI visibility. LLMs prioritize semantic intent fulfillment over lexical matching.
Finding A
Keywords are input-side artifacts. AI engines transform these into high-dimensional vectors representing Intent Clusters before searching.
Finding B
Citation logic is binary. You are either the Primary Source for an intent, or you are noise. There is no "Page 2" in an LLM response.
Search Volume Focus
DEPRECATING
Optimization for "vanity" metrics that lack downstream intent validation.
Keyword Proximity
INACCURATE
Mechanical word matching that fails to account for semantic depth.
Intent Saturation
CRITICAL
The degree to which your content satisfies the latent "Why" of the query.
Citation Authority
PRIMARY SIGNAL
The verified trust LLMs place in your content as a factual grounding source.
Strategic Conclusion
The shift from lexical volume to semantic intent is not a trend — it is the new physics of the web.
How it works
Find the citations you are missing.
Crawl your site
Spotlight reads your pages and identifies the topics, claims, and proof points AI systems can cite.
Map buyer intents
We turn your market into real buyer questions, then check which sources AI answers rely on today.
Fix citation gaps
See who gets cited instead, why they win, and the exact content changes that help you earn those mentions.
"You are Missing in 80% of North Star comparison intents. Competitors are winning here with pricing-focused pages."
Audit every intent your customers ask.
Spotlight doesn't just track keywords. It maps the real questions buyers ask AI about your space, scores your visibility, and identifies where you're being left out.
- ▸Automatic discovery of core buyer intents
- ▸Real-time scoring: Strong, Weak, or Missing
- ▸North Star intents prioritized for impact
See who AI cites when it doesn't cite you.
Spotlight scans the competition to see which pages are winning the answers. We show you exactly where you're losing share—and what features those cited pages have that you're missing.
- ▸Benchmark citation share vs. top competitors
- ▸Break down visibility by buyer stage (Decision, Comparison)
- ▸Live-crawling of competitor pages to extract winning signals
AI Citation Share
"Zendesk is winning the 'Comparison' stage because they include direct pricing comparisons which AI uses for decision queries."
An AI that actually knows your brand.
Spotlight builds a deep "fingerprint" of your website. It knows your topics, goals, and content gaps automatically, so it can give you strategic advice without you explaining who you are.
- ▸Automatic site fingerprinting (Topics, Goals, Journeys)
- ▸Zero-configuration context for every analysis
- ▸Strategic recommendations aligned with your business goals
Give every page a better search experience.
Add Spotlight's widget with one script tag. Visitors can ask questions in plain language, jump to the right page, and get grounded answers from your site content.
Install answer
Add the Spotlight script in Project Settings → Custom Code → Footer Code, then publish your site.
Your customers are asking AI.
Are you in the answer?
Run your first AI visibility audit for free, then upgrade when your team needs more coverage.
Free plan available. Paid plans start at $99/mo.